The spot for the launch of K-way “Le Vrai Remix” collection was filmed in an urban context.
Colors, lines and dynamism are the fundamental points of the project.
The whole project is based on the contrast between day and night.
The collection also tells the story of the brand.
Le Vrai is part of the first lines launched by K-Way during its rise to the success of the fashion market.
This project relaunches the collection in a further contrast between the past and present generations that see the release of clothing created for their needs.